I have worked in advertising for over 20 years, developing strategic plans and creative ideas for major commercial brands. In the last decade, my focus shifted to the marketing needs of the non-profit sector, helping them develop and implement social marketing campaigns for communities in Zambia, Malawi and Zimbabwe. I have now embarked on a long-term research programme to aid the design and evaluation of behaviour change interventions that help governments address society’s major questions.

 

As a Chartered Director, a Fellow of the Institute of Directors and an ardent researcher, I am keen to promote the BHA’s mission; to learn about and contribute to interventions to reduce risks for minority groups, and to support BHA’s staff, volunteers and trustees.